Bruce Charles Arians (born October 3, 1952) is a former American football coach and player. He was the head coach of the Arizona Cardinals of the National Football League (NFL) from 2013 to 2017, and also served as offensive coordinator for the Cleveland Browns, Pittsburgh Steelers and Indianapolis Colts. He also coached at the college level, serving as head coach at Temple and as an assistant at Mississippi State and Alabama. Arians is known for his trademark slogan "No risk-it, no biscuit", which encourages aggressive play and risk-taking.
Arians was the offensive coordinator of the Steelers from 2007 to 2011 after being promoted from wide receivers coach, a position that he had held with the team since the 2004 season. With the Colts, he also served as interim head coach for the during the 2012 season, when their rookie head coach Chuck Pagano was diagnosed with leukemia. Arians guided the Colts to a 9–3 record over his tenure, which lasted from October 1 until Pagano's return on December 24; he was named AP NFL Coach of the Year for the season. He became the head coach of the Cardinals in 2013 following a lone season in Indianapolis. Following the 2014 season, in which Arizona posted an 11–5 record, Arians was named 2014's AP Head Coach of the Year, the second of his career. Wikipedia