Vance has sought to dramatically reinvent himself as all in for Trump while embracing a Republican message of economic populism — and allies of Mandel are on the offense to prevent Vance from closing the gap in the race to replace retiring GOP Sen. Rob Portman.
“I’m a Never Trump guy,” Vance said in an interview with Charlie Rose in 2016, a clip used in both the new ads. “I never liked him.”
Both ads also feature a screenshot of a Vance tweet from October 2016. “My god what an idiot,” he wrote, referring to Trump.
Vance expressed a similar sentiment in other interviews and since-deleted tweets from that time, including publicly mulling the idea of supporting Hillary Clinton, calling Trump “noxious” and “reprehensible.”
The ads will play back those comments to viewers watching NFL and NCAA games in the Cincinnati television market, with a smaller buy on Fox News and a corresponding radio spot.
Vance has said that he regrets his criticism of Trump.
Democrats are largely united behind Rep. Tim Ryan.
Trump has yet to make an endorsement in the seven-way GOP primary, where nearly all the candidates are portraying themselves as loyal to the former president.
While internal Mandel polling this summer showed the former state House member with a 28-percentage-point lead in the race, a poll commissioned by a pro-Vance super PAC put Mandel just 3 points ahead of Vance, at 19 percent and 16 percent, respectively. That survey, released Thursday, was done by Trump pollster Tony Fabrizio.
JD Vance, the venture capitalist and author of "Hillbilly Elegy", addresses a rally in Ohio on July 1. | Jeff Dean/AP Photo
Club for Growth PAC’s own updated polling still shows Mandel with a significant lead, however. The newest poll, conducted by WPA Intelligence Sept. 27-30 and obtained by POLITICO, reported Mandel leading with 35 percent of the vote as Vance and investment banker Mike Gibbons are tied at 12 percent. Former state GOP Chair Jane Timken, technology company executive Bernie Moreno and state Sen. Matt Dolan registered in single digits.
While Sen. Sherrod Brown in 2018 was reelected statewide as a Democrat, Ohio has shifted red in recent years. Trump carried the one-time swing state by 8 points in 2016 and won it again by the same margin in 2020.
Club For Growth, a conservative organization that generally backs candidates supporting lower taxes and spending and anti-regulation policies, is opposed to Vance’s message of economic populism, such as raising taxes on corporations that send jobs out of the country.
Timken, the former chair of the Ohio Republican Party, launched her own statewide ad buy Friday calling for the firing of Anthony Fauci, who has led the country’s public health response to the Covid-19 pandemic.